Frances Ríos is recognized as a thought-provoking speaker across Latin America. Her focus is to promote the economic development of women, organizations and countries through women inclusion.

Frances is the only certified female member in Latin America for both the National Speakers Association and Global Speakers Federation. Hundreds of thousands of individuals have been inspired by her dynamic and interactive conferences and keynotes.

Frances’ impact has been so profound that she was recently appointed to the Women’s Council by Puerto Rico’s Governor Ricardo Rosselló. This advisory board will advocate for inclusion and equal participation of women in public service, the private sector, and the non-profit community.

Frances has been a speaker at Forbes Magazine’s Most Powerful Women event and was part of an exclusive group chosen by the White House to participate in the United State of Women Summit 2016. She is a sought-after expert on inclusion, as well as stereotypes in advertising and strategic communications. Thousands of people watch and listen to Frances in segment airing weekly on television and radio shows.

After graduating from Loyola University, Frances became a reporter and then a spokesperson for Fortune 100 companies like Walmart and Humana Inc. She went on to found Frances Rios Enterprises and is celebrating her 10th successful year as a womanpreneur. Frances is the creator of the Women Who Lead Summit™, the largest summit in the Caribbean for businesswomen.

She also created the W Certified Company™, a unique diagnostic tool providing crucial knowledge for executives to attract, keep, and promote the best female talent. Finally, she developed The W Report™, which helps organizations understand and develop programs to tap into the power of the female consumer..

DAMARIS C. SÁNCHEZ - chief coaching executive

Damaris Sánchez is a human resources professional with more than thirty years experience in Fortune 500 companies such as Citibank N.A., Warner Lambert, and GlaxoSmithKline.

She possesses considerable expertise in the areas of compensation and benefits, occupational health and safety, strategic planning, communications, and training & development. The area of expertise for which Damaris has been largely recognized is talent acquisition and development.

Damaris is a Chief Coaching Executive of the International Coach Federation (ICF). She is the co-creator of W Certified Company™, a unique tool that measures the levels of women’s inclusion and development within an organization.



As Chief Experience Officer, she ignites the company to meet the means and demands, and the overall experience of our clients through our products, services and events.

She is the leader of the Girl Who Leads™ brand, the Women Who Lead Summit™ and international affairs with W Certified Company™ and speaking engagements.