Women are the world’s most powerful consumers. They drive much of the household spendings with their influence and buying power.
An Ernst & Young report predicts that women’s incomes will reach $18 trillion by 2018. They are also poised to control 75 percent of global discretionary spending.
The most successful organizations in the world understand how to properly market to this powerful audience. The
time to prioritize your budgets to target this ever-growing segment is NOW!
The W Report: The Power of the Female Consumer™ helps you better understand what women want and what inspires them to buy.
Let us bring the voice and perspectives of the female consumer into your organization. Our team helps develop strategies to successfully target women decision makers, customers, and clients.
We can also conduct studies exclusively for your organization, its products, and services through a unique collaboration between two female-expert powerhouses – Frances Ríos Enterprises and Lopito, Ileana & Howie.
This offering allows you to secure the type of insights needed to rise above your competition by developing customized strategies focused on women. Savvy organizations will never underestimate the powerful female consumer. You can’t either!
Whether you need help with product innovation, market research, public relations and marketing strategies, building a better female customer experience, or inspiring others through a keynote presentation, we have the expertise to assist you.